About Us

About us

AJ Bell Platinum is part of AJ Bell - one of the UK’s largest providers of online investment platforms and stockbroker services. Currently looking after £68.7 billion of assets on behalf of 432,000 customers, we provide award-winning investment products, backed up with excellent service and online functionality at a low cost.

Leading our chosen markets

AJ Bell has never provided financial or investment advice. It operates exclusively on an execution-only basis - whether directed by the client, their adviser or by its institutional clients. Its aim is to be a market-leading provider of investment products and administration services in the adviser and execution-only platform markets. This includes providing white labelling, dealing, custody and investment administration services for other financial services firms.

Multi-award-winning services

By striving to exceed the high expectations of its customers, AJ Bell has built up a strong reputation across the financial services industry. The quality of its service delivery and products is evidenced by the many prestigious industry awards that it has won. Recognising service and product excellence, many of these awards are based on the votes of customers and advisers.

Professional and financially secure

AJ Bell is built on strong foundations. The depth of knowledge within the company can be traced to its background as an actuarial consultancy, specialising in the provision of SIPP administration and stockbroking services. A member of the London Stock Exchange, AJ Bell is a profitable public limited company.


As a firm, our experience of AJ Bell can be measured in decades rather than years.

Fred Verney, Partner, Townends Accountants LLP Find out more

Our consultancy team

Our experienced, knowledgeable team of consultants and support staff are here to help you make informed choices