About Us

About us

Andy Bell and Nicholas Littlefair set up AJ Bell back in 1995. What started out as a small actuarial consultancy grew fast, and the rapidly diversifying company soon realised there was demand for a bespoke SIPP and SSAS provider. AJ Bell Platinum was launched to meet that need.

Today, AJ Bell is a highly profitable public limited company, looking after £85.8 billion of assets on behalf of 518,000 customers. Clearly a lot has changed since the early days, but AJ Bell Platinum remains a core part of the AJ Bell group, with over 860 bespoke SSAS pensions schemes currently on its books.

We never forget who we’re working for

No matter how many customers we have, AJ Bell will always focus on the individual. This commitment to outstanding customer service has helped us win numerous industry awards over the years, many of which were voted for by the customers and advisers we serve.

At AJ Bell Platinum, our consultants take this personal approach to the next level, working right alongside clients to craft bespoke pension solutions that precisely match their individual requirements. Even our fees are quoted on a case-by-case basis, so you can be sure you’re getting exactly what you pay for.

View latest awards

Our consultancy team

Our experienced, knowledgeable team of consultants and support staff are here to help you make informed choices